African Swine Fever Awareness Campaign

Tribe developed and delivered a multi-channel public awareness campaign for the National Agriculture Quarantine and Inspection Authority (NAQIA) in response to the African Swine Fever outbreak in Papua New Guinea’s Highlands, where no vaccine or treatment exists.

The campaign was built to halt the spread of the disease and protect rural livelihoods, food security, and traditional pig husbandry. Tribe produced a bilingual animated television commercial in English and Tok Pisin, a low-bandwidth website with one-click language switching, and a full suite of out-of- home, print, radio, and social assets.

Printed materials were distributed through extension officers and community leaders to reach areas without digital access. Tribe also delivered a content toolkit and trained NAQIA staff to maintain and adapt the campaign as conditions evolved.