Kina Bank Brand Campaign

Kina Bank asked us to bring its purpose to life through stories centred on real Papua New Guineans. With over 165,000 customers across the country, the campaign strengthened Kina Bank’s position as a trusted banking partner by showing the human impact behind its service.

Drawing on PNG’s storytelling tradition, we built a creative platform inspired by the real experiences of local business owners. The work showed how Kina Bank’s support helps people grow, adapt, and move forward in an evolving economy.

The campaign came to life through three cinematic TVCs and supporting digital content that placed Papua New Guineans at the centre of the story. Each film highlighted the strength of the partnership between Kina Bank and its customers, reinforcing a brand built on trust and human connection.

Executed across television, social, print, and outdoor, the campaign positioned Kina Bank as a modern, people-first financial institution. The approach strengthened visibility, elevated customer sentiment, and set Kina Bank apart in an increasingly competitive market.