Vodafone PNG Market Launch

We launched Vodafone in PNG with a national TVC that centred real people and real connection. The story was simple: better coverage means more ways for Papua New Guineans to move forward.

We built a full campaign system for Vodafone’s arrival, press, outdoor, digital, and retail. Every piece carried one message: PNG can go further, faster, with stronger network access.

We created the launch presentation and campaign assets that introduced Vodafone to the PNG market. The tone was confident and welcoming, grounded in how young Papua New Guineans connect today.

We produced a suite of lifestyle visuals and social content that showed what connection looks like in real PNG homes. Simple moments, clear storytelling, and a brand that feels part of everyday life.